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v1.0.1 Published on Mar 02, 2024

Legal - Vuelo's Tracking Technology Notice

This document outlines the utilization of tracking technologies, collectively referred to as "tracking technologies," on the Vuelo website, including cookies, pixels, web beacons, browser local storage, and device fingerprinting. Additionally, it discusses your options and preferences concerning these technologies.

What are tracking technologies?

Our employed technologies encompass compact data fragments or code elements that are transmitted to your computer or device by a website. These technologies are designed to store information and occasionally monitor data pertaining to you. One illustrative instance of such technologies is cookies, which facilitate websites in retaining information related to you and your preferences, overseeing various functionalities and content, storing search data, and customizing content. It is noteworthy that certain cookies are effective only during your current site visit, while others are intended to remember your presence for extended periods when you revisit the site.

What type of tracking technologies do we use?

The tracking technologies we employ generally serve to enhance our services for your benefit. Some of the functionalities provided on our site require the use of tracking technologies to function properly, while others are utilized to optimize and streamline our services for your convenience. We classify the tracking technologies we utilize into the following categories:

Necessary tracking technologies

Certain tracking technologies are deemed indispensable and cannot be deactivated within our systems. These technologies are deemed essential rather than discretionary, as they are required to deliver a service to you or guarantee the proper functioning of our website. In such cases, their use aligns with our legitimate interests, while also respecting your rights. Additionally, these tracking technologies may be considered strictly necessary to fulfill the obligations stipulated in a contractual agreement with you. Furthermore, their utilization may be necessitated by legal obligations that apply to us. While you have the option to configure your browser settings to block or issue alerts regarding these tracking technologies, please be aware that doing so could result in certain parts of the site not functioning as intended.

Name Purpose Supplier (first/third) Session/ Persistent Expiry
AppsFlyer AppsFlyer is our AB Testing tool testing different versions of Vuelo towards customers to determine which version works best. Third party Session 0 days from your last visit to the site.
session_utm_content It is used to defend against Cross Site Request Forgery. Third party Session 0 days from your last visit to the site.
AppsFlyer  AppsFlyer is our AB Testing tool testing different versions of Vuelo towards customers to determine which version works best Third party Persistent 388 days from your last visit to the site.
session_utm_medium This cookie is generated as part of the sign-in process and used to defend against Cross Site Request Forgery (CSRF) Third party Session 0 days from your last visit to the site.
session_utm_source It is used to defend against Cross Site Request Forgery. Third party Session 0 days from your last visit to the site.
session_utm_campaign It is used to defend against Cross Site Request Forgery. Third party Persistent 0 days from your last visit to the site.
AppsFlyerSession AppsFlyer is our AB Testing tool testing different versions of Vuelo towards customers to determine which version works best. Third party Persistent 0 days from your last visit to the site.
_dc_gtm_UA-xxxxxxxx It is associated with sites using Google Tag Manager to load other scripts and code into a page. Third party Persistent 0 days from your last visit to the site.

Performance and analytics tracking technologies

These tracking technologies enable us to tally website visits and analyze traffic sources, allowing us to assess and enhance our site's performance. They are employed exclusively with your explicit consent. These tools assist us in identifying the most and least popular pages, tracking visitor navigation, and gaining insights into our users' origins. If you decline these tracking technologies, no personally identifiable information concerning our site's performance will be retained.

You have the option to withhold consent for the use of tracking technologies within this category.

Example of data collected includes: Pages you visit, time spent on each page, device type used, page loading times, and your browsing country.

All performance tracking technologies are implemented by Vuelo, except for Google Analytics, whose terms can be found here.

Does Vuelo share the collected data with any company for their independent use? No

Name Purpose Supplier (first/third) Session/ Persistent Expiry
_ga_xxxxxxx It is used to distinguish unique users by assigning a randomly generated number as a client identifier. Third party Persistent 729 days from your last visit to the site.
_gclxxxx It is a Google conversion tracking cookie. Third party Persistent 90 days from your last visit to the site.
_ga It is used to distinguish unique users by assigning a randomly generated number as a client identifier. Third party Persistent 730 days from your last visit to the site.
_gid It stores and updates a unique value for each page visited. Third party Persistent 1 day from your last visit to the site.

Targeting tracking technologies

These tracking technologies may be implemented and employed by our advertising partners to construct a profile of your interests and display relevant advertisements on other websites. They do not retain personal data but rely on the unique identification of your browser and internet device. If you choose not to consent to these tracking technologies, you may encounter less personalized advertising. You have the option to withhold consent for the use of tracking technologies within this category.

Example of data collected includes: Behavioral data, such as your actions and interactions, and demographic data, such as your browsing location (country or city).

Vuelo does share the collected data with third-party companies that may use it for their own purposes. You can find their respective privacy policies here: Google Marketing Platform, LinkedIn, Meta, Bing, Appsflyer, Snapchat, TikTok and X.

Name Purpose Supplier (first/third) Session/ Persistent Expiry
_gat_xxxxxxxxxxxxxxxx Google Analytics - Used to limit the amount of data recorded by Google on high traffic volume websites. Third party Persistent 0 days from your last visit to the site.
test_cookie A Google cookie. The website will set the "test_cookie" on the user's browser. If the browser accepts the cookie, it means that cookies are enabled and the website can set other cookies as well. If the browser does not accept the cookie, it means that cookies are not enabled and the website may not function properly. Third party Persistent 0 days from your last visit to the site.
CONSENT Google uses the ‘CONSENT’ cookie, to store a user’s state regarding their cookies choices. Third party Persistent 6110 days from your last visit to the site.
YSC This cookie ensures that requests within a browsing session are made by the user, and not by other sites. These cookies prevent malicious sites from acting on behalf of a user without that user’s knowledge. Third party Session 0 days from your last visit to the site.
VISITOR_INFO1_LIVE Used by youtube to detect and resolve problems with the service. Third party Persistent 365 days from your last visit to the site.
_gclxxxx Some cookies and other technologies are used to measure ad and campaign performance and conversion rates for Google ads on a site you visit. For example, cookies that start with ‘gcl’ are primarily used to help advertisers determine how many times users who click on their ads end up taking an action on their site, such as making a purchase. Cookies used for measuring conversion rates are not used to personalise ads. ‘gcl’ cookies last for 90 days. Third party Persistent 90 days from your last visit to the site.
_fbp This helps deliver our advertising when you visit Facebook or a digital platform powered by Meta after visiting our website. Third party Persistent 90 days.
_scid Used for Snapchat pixel to identify unique visitors and track behaviour. This cookie allows advertisers to target the visitor with relevant advertisements. Third party Persistent 180 days.
_sc_at Used for showing relevant advertising based on user's movement on Snapchat.This cookie is used for tracking in targeted advertising. Third party Persistent 365 days.
_uetvid UET assigns this unique, anonymized visitor ID, representing a unique visitor. UET stores this data in a first-party cookie. This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website and also measure the effectiveness of advertising. First party Persistent 13 Months.
_uetsid This contains the session ID for a unique session on the site This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website and also measure the effectiveness of advertising. First party Session 0 days.

How can you control the use of tracking technologies on the site?

Your browser or device typically provides options for managing the use of tracking technologies. For instance, you may have the ability to:

  1. Block all tracking technologies.
  2. Accept only first-party tracking technologies.
  3. Delete all tracking technologies stored in your browser.

The impact of disabling cookies varies depending on which cookies you choose to disable, but as a general rule, our website may not function as intended if all cookies are turned off.

If you wish to disable cookies specifically on our website, you will need to adjust your web browser's settings to reject cookies. The steps for doing this will vary depending on the specific browser you are using.

More information

We recommend that you review our Privacy Notice for comprehensive details regarding the handling of your personal information.

Contact us

Vuelo has appointed a Data Protection Officer and maintains a dedicated team of experts exclusively focused on data protection and privacy matters. Additionally, we have a specialized customer service team to address any inquiries related to data protection. Please feel free to contact us at privacy@getvuelo.com for any assistance or concerns.

This Cookie Notice for Vuelo was last revised on 02/03/2024. We reserve the right to make periodic updates to our use of cookies, and as a result, we may also update this Cookie Notice accordingly. Therefore, we strongly advise you to periodically review this Cookie Notice to stay informed about any changes.